How to design a small cosmetic shop you should know these 3 tips
Now, the beauty industry has become a particularly hot industry in the market. No matter how old a woman is, she will keep this beautiful heart, not just women. Now men will improve their overall image from skin care and makeup.
Nowadays, the channels for purchasing cosmetics are no longer single, online malls, personal social, physical store and many other ways. Merchants can use the personal online to promote their own products by registering online malls, but the physical store is an indispensable point for many powerful businesses, then this article will be displayed by our Pinzhi Display designer tells you, from these three points, design your shop, cooperate with your sales plan, rationalize your space, and increase sales!
A storefront signboard basically represents the style of the whole shop, the well-chosen font of a brand logo shows the product quality in some way. Also the signboard color should be matched with the overall shop perfectly. As you know, the make-up is usually displayed as per different function areas. So the supply of free trial make-up is necessary and use-friendly.
Rational use of store space to create a fashion trend shopping experience
Cosmetics and clothing are the same, are the trend, the representative of fashion, many shops are small, but after some design, the layering is not lower than some large shops.
The design of the whole store is simple and simple, and the color tone corresponds to the main color of the product, with a cosmetic display cabinet. Here we must emphasize one point: the product does not need to be placed too much, but the cosmetics of different functions must be discharged in order, such as lipstick counters, foundation counters, eye shadow counters.
Brand color and lighting effects
The main color of a retail store is expressed on its brand logo, shop display fittings and decoration. As soon as the customers see the main color, they get the brand identity and association. The color plays a key role to attract the target consumers with specific age. Generally speaking, white, blue and yellow are not used a lot in a fashion shop, it is because white is basic decorative color and yellow is popular in children’s garments store. While most stylish shops prefer black, red, shiny white, gray and silver as they are more trendy and fashionable.
In most cases, only the specific light and background bring out the make-up’s true quality. For example, transparent make-up bottle looks crystal clear with LED spot light. Small-sized make-up like eyebrow pencil should be displayed in group, as it is easier to get customers’ attention.
All-in-all, the design style and the details of display furniture have a close relationship with sales.
We are Pinzhi Display Co., Ltd., which specializes in cosmetics store design for more than 15 years. We have designed more than 200+ cosmetics brand stores. At the same time, we also provide one-stop design, and now we have a free design plan for your shop!